A Beginners Guide to Making a Killer Job Posting

Look, lets face it, recruiting can be dull. Advertising isn’t an adrenaline fuelled extreme sport that sends the cardiograph into overdrive. But it has to be done and it has to be done well. We’ve put together a few tips and tricks to help make your Job Posting look electric. We’ve split this into two parts.

Part 1 – Company Page

Aesthetics is paramount to good advertising and having an attractive company page is absolutely essential to making a great job post. Simply put, if the company page looks good, then the job posting looks good and if the job posting looks good, the job looks good. It’s so simple to make it look attractive, easy and streamlined. Here is a list of 3 important notes to consider when building your LinkedIn company page.

THE LOGO

Get yourself a simple and effective logo for the profile picture. Don’t leave it blank. It doesn’t matter whether you work for Apple or a tiny little marketing firm in Shoreditch You are still a brand, so make sure you make your brand appealing.

Don’t do this:

Try something like this instead:

THE BANNER

Get yourself a nice banner. It doesn’t have to be related to your company but that can help. Colourful but not too eye-catching is a plus. Also don’t use your cover photo as a way to advertise products or services. It just looks tacky.

So to recap, don’t do this. Even if the toaster is cheap.

Try something like this instead

I should say for legal reasons, this is taken from my Microsoft desktop screensaver. Please don’t actually use this… Thank you Mr. Gates

THE ABOUT US

The “About Us” section should not be a corporate jargon edition of War & Peace. A few short lines concisely describing what your company is about. It’s important to remember, the majority of people looking at your company page don’t have a clue what you guys do, so make it easy to understand and easy to read.

It’s easy to think that your job posting and your company profile are two very different things and there isn’t much point. But the job posting pulls through the formatting. With no logo as your profile picture, this job posting is going to look pretty blank. No banner? Enjoy the boring blank blue header at the top. No About Us? Well imagine applying for a job with a company that doesn’t even describe itself. Madness!

Part 2 – Job Description

Concise, quality, easy to read content that will capture a potential candidate within the first paragraph is what you want. Understandably, you do not want to explain the job as if you were talking to a 5 year old as, presumably, you’re not looking to employ a toddler. But contrary to that, use easy language. No one wants to sift through paragraph after paragraph of corporate crap just to find out that’re not qualified for the position. Try splitting it up into 4 different sections: Overview, The Role, Experience/Qualifications & Additional Info.

Overview:

This should be a brief introduction paragraph explaining that your company is looking for someone new to join the team. Summarise the whole Job Advert into a few lines. It doesn’t have to be detailed or a literary masterpiece but separate the qualified candidates and make them want to read more.

The Role:

This section is exclusively what the position is about. Talk about their responsibilities, what systems they’ll be using, the tasks they’ll be doing and who they’ll be answering to. Maybe include a bullet pointed list of what the day to day life will be.

Experience & Qualifications

You’re not looking for a rocket scientist, so don’t make it so complicated that only a NASA employee would be applicable (unless you’re HR at NASA, in which case, please do this). A simple bullet pointed list explaining the key requirements & experience you’re after. Don’t go into tedious detail about the programmes and applications they need to have used.

Additional Info

This is the smallest section and should only include the small little nitty-gritty bits of info. Such as salary information, job perks and benefits, location information, a website link. This is all just semantics that you can go over once you’re in contact with the potential candidate

All of this should equate to a maximum of 2 A4 pages. No more than this. You might think the kind of people searching for a job have way too much time on their hands but they will certainly not want to spend that reading a 10 page long job description.